Please Read Carefully: This Privacy Policy forms part of your agreement with 10sbet and should be read alongside our
Terms & Conditions. By creating an account or using the Platform, you acknowledge that you have read and understood this policy.
1. Introduction
This Privacy Policy ("Policy") describes how 10sbet ("the Platform", "we", "us", "our") collects, processes, stores and protects the personal data of individuals who access or use the online betting and gaming platform available at https://10sbet.cam.
10sbet is operated by its respective international licensing entity ("the Operator"). The Operator acts as the data controller in relation to personal data collected through the Platform. Where third-party service providers process data on the Operator's behalf, those providers act as data processors under appropriate contractual obligations.
This Policy is intended to be clear and informative. We have written it in plain English so that Pakistani users — whether located in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or elsewhere — can easily understand what data we hold about them and how it is used.
If you have questions about this Policy that are not addressed below, please contact us using the details provided in Section 16.
2. Definitions
| Term |
Meaning |
| "Personal Data" |
Any information relating to an identified or identifiable individual, including name, email address, date of birth, CNIC number, IP address and transaction history. |
| "Processing" |
Any operation performed on personal data, including collection, recording, storage, use, transmission, erasure or destruction. |
| "Data Controller" |
The entity that determines the purposes and means of processing personal data. In this context, the Operator of 10sbet. |
| "Data Processor" |
A third party that processes personal data on behalf of and under the instructions of the Data Controller. |
| "KYC" |
Know Your Customer — the identity verification process requiring users to submit identity documents for age, identity and payment method confirmation. |
| "Cookies" |
Small text files placed on a user's device by the Platform to support functionality, session management and analytical purposes. |
| "User" / "You" |
Any individual who accesses, registers with or uses the 10sbet Platform. |
3. Data We Collect
10sbet collects personal data across several categories, depending on how you use the Platform:
a) Registration & Account Data
- Full name as it appears on your government-issued identity document;
- Date of birth;
- Email address and mobile phone number;
- Residential address (city, country);
- Username and encrypted password.
b) Identity Verification (KYC) Data
- Copy of Computerised National Identity Card (CNIC) or other accepted government-issued ID;
- Proof of address documents where required;
- Payment method documentation (e.g., confirmation that a bank account or mobile wallet is registered in your name);
- Source of funds documentation, where enhanced verification is required by compliance obligations.
c) Financial & Transaction Data
- Deposit and withdrawal transaction records, including amounts in PKR, dates and payment method references;
- Payment method identifiers (e.g., last four digits of a bank account, mobile wallet number);
- Bonus and promotional activity records.
d) Betting & Gaming Activity Data
- Bet history, settlement records and wagering activity;
- Casino game session data;
- Session duration and activity timestamps.
e) Technical & Device Data
- IP address and approximate geographic location;
- Device type, operating system and browser information;
- Cookie identifiers and session tokens;
- Pages visited, click paths and interaction data.
f) Communications Data
- Support chat transcripts and email correspondence;
- Feedback and complaint submissions.
4. How Data Is Collected
Personal data is collected through the following means:
- Directly from you — when you register, complete KYC, make a deposit, place a bet, contact support or use any feature of the Platform;
- Automatically — through cookies, server logs and analytics tools as you interact with the Platform;
- From third parties — including identity verification providers, fraud detection services, payment processors and, where applicable, publicly available sources used for compliance screening.
5. Legal Basis for Processing
10sbet processes personal data on the following legal grounds, as applicable to each processing activity:
| Legal Basis |
Application |
| Contractual Necessity |
Processing required to create and maintain your account, process deposits and withdrawals, settle bets and provide the core services of the Platform. |
| Legal Obligation |
Processing required to comply with KYC, anti-money laundering (AML), responsible gambling and other applicable legal and regulatory obligations of the Operator's licensing jurisdiction. |
| Legitimate Interests |
Processing for fraud prevention, security monitoring, platform improvement and analytics, where these interests are not overridden by your privacy rights. |
| Consent |
Where we rely on your consent — for example, for certain marketing communications or the use of non-essential cookies — you may withdraw that consent at any time without affecting the lawfulness of prior processing. |
6. How We Use Your Data
Personal data collected by 10sbet is used for the following purposes:
- Account management: Creating, maintaining and securing your user account, processing login sessions and managing account preferences;
- Identity and age verification: Confirming that you meet the minimum age requirement and that your identity matches the information provided at registration;
- Transaction processing: Facilitating PKR deposits and withdrawals through available payment channels, including those referencing Easypaisa, JazzCash, Raast and bank transfers through institutions such as HBL, UBL, Meezan Bank and Bank Alfalah. These references are for payment processing context only and do not imply endorsement by or affiliation with any of those providers;
- Compliance and fraud prevention: Screening transactions and account activity against AML, counter-terrorism financing and responsible gambling obligations; detecting suspicious or fraudulent behaviour;
- Customer support: Responding to queries, complaints and disputes submitted via Live Chat or email;
- Platform improvement: Analysing usage patterns and technical performance data to improve the user experience;
- Marketing communications: Sending promotional offers, bonus notifications and relevant updates where you have opted in to receive such communications. You may unsubscribe at any time.
7. Data Sharing & Disclosure
10sbet does not sell your personal data. Data is shared only in the following circumstances:
- Service providers acting as data processors: Third-party providers engaged to deliver specific platform functions — including payment processing, identity verification, fraud detection, customer support infrastructure and cloud hosting — may process your data strictly under the Operator's instructions and appropriate data processing agreements;
- Regulatory and legal authorities: Where required by the law of the Operator's licensing jurisdiction, or where a court order, regulatory directive or law enforcement request mandates disclosure;
- Anti-fraud and AML screening: Data may be shared with recognised anti-money laundering and fraud prevention networks where required by compliance obligations;
- Corporate transactions: In the event of a merger, acquisition or sale of assets, personal data may be transferred to the relevant successor entity, subject to equivalent data protection commitments;
- With your explicit consent: In any other circumstance where you have given clear prior consent to a specific disclosure.
No Data Sales: 10sbet does not sell, rent or license your personal data to any third party for marketing, advertising or commercial resale purposes.
8. International Data Transfers
As an international platform, 10sbet may transfer personal data to countries outside of Pakistan, including to the Operator's licensing jurisdiction and to the locations of third-party service providers. Where such transfers occur, the Operator takes steps to ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection standards.
Pakistani users should be aware that the personal data protection regime in the Operator's licensing jurisdiction may differ from that under Pakistani law. By using the Platform, you acknowledge that your data may be processed outside Pakistan.
9. Cookies & Tracking Technologies
10sbet uses cookies and similar tracking technologies to operate and improve the Platform. These include:
- Essential cookies: Required for the Platform to function. These include session management tokens, login state cookies and security identifiers. These cannot be disabled without preventing core Platform functionality.
- Analytical cookies: Used to collect aggregated, anonymised data about how users interact with the Platform — page visits, session duration, click paths — to help improve user experience and Platform performance.
- Preference cookies: Store user preferences such as language selection and display settings to personalise the experience across sessions.
You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to use core Platform features, though some personalisation functions may be reduced. For essential cookies, disabling them may prevent you from logging in or using the Platform at all.
10sbet does not use third-party advertising cookies or cross-site tracking technologies to serve targeted advertisements based on your browsing activity outside of this Platform.
10. Data Retention
Personal data is retained for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable law:
- Active account data: Retained for the duration of your account and for a period following account closure as required by AML, KYC and licensing obligations — typically a minimum of five years from the last transaction or account closure, whichever is later;
- KYC and identity documents: Retained for the period required by the Operator's regulatory obligations. Copies of identity documents are not retained longer than necessary and are stored in an access-controlled environment;
- Transaction records: Financial transaction records are retained for the full period required by applicable financial regulation and the Operator's licensing terms;
- Support communications: Retained for up to three years to support dispute resolution and service improvement, unless a longer period is required by law;
- Technical and analytics data: Typically retained in anonymised or aggregated form after 24 months.
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where legal obligations require data to be retained beyond your request for deletion, you will be informed accordingly.
11. Your Rights
Subject to the conditions and limitations described in this Policy and applicable law, you have the following rights in relation to your personal data:
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete personal data held about you.
Right to Erasure
Request deletion of your personal data where retention is no longer legally necessary.
Right to Restriction
Request that processing of your data be restricted in certain circumstances.
Right to Portability
Receive your personal data in a structured, machine-readable format where technically feasible.
Right to Object
Object to processing based on legitimate interests, particularly for direct marketing purposes.
To exercise any of these rights, contact us via the Live Chat or email address listed in Section 16. We will respond within a reasonable timeframe — typically 30 days. We may need to verify your identity before actioning a request.
Please note that certain rights may be limited where retention of data is required by legal, regulatory or contractual obligation — for example, AML record-keeping requirements that override a deletion request. Where a limitation applies, you will be notified of the reason.
12. Data Security
10sbet implements and maintains appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, destruction, alteration or disclosure. These measures include:
- TLS/SSL encryption for all data transmitted between your device and the Platform;
- Encryption of sensitive data at rest, including KYC documents and financial records;
- Role-based access controls ensuring that only authorised personnel can access personal data for legitimate purposes;
- Regular security reviews and vulnerability assessments of Platform infrastructure;
- Two-factor authentication options for user accounts to reduce the risk of unauthorised access.
While we take these measures seriously, no digital platform can guarantee absolute security. You should take your own precautions — including keeping your login credentials private and logging out of sessions on shared devices. If you suspect unauthorised access to your account, contact support immediately via Live Chat.
13. Minors & Age Verification
The 10sbet Platform is strictly intended for adults aged 18 and over — or the higher minimum age required by the Operator's licensing jurisdiction. We do not knowingly collect, retain or process personal data belonging to individuals under the minimum age requirement.
Age verification is conducted as part of the KYC process for all registered users. Where, following verification, it is determined that an account holder is or was under the minimum age at the time of registration, the account will be immediately closed, all activity voided and any deposits returned to the verified payment method where possible.
If you are aware that a minor has accessed or registered on this Platform, please contact us immediately at the details provided in Section 16 so that appropriate action can be taken without delay.
14. Pakistan-Specific Notice
10sbet acknowledges that its Platform is accessed by users in Pakistan and recognises the importance of providing Pakistani users with clear information about data handling practices. The following points are particularly relevant for Pakistani users:
- Regulatory status: 10sbet is not registered, licensed or regulated as a data controller by any Pakistani authority, including but not limited to the National Database and Registration Authority (NADRA), the Pakistan Telecommunication Authority (PTA) or the State Bank of Pakistan. Data protection obligations are governed by the Operator's licensing jurisdiction;
- CNIC data: Where CNIC copies are submitted for KYC purposes, they are processed solely for identity and age verification. CNIC numbers are not shared with any Pakistani government body except where legally compelled to do so;
- Payment data: Transaction data referencing Pakistani payment methods — including Easypaisa, JazzCash, Raast and bank references such as HBL, UBL, Meezan Bank and Bank Alfalah — is processed for transaction completion and fraud prevention only. Payment method references do not imply any form of endorsement or affiliation;
- Legal uncertainty: Online gambling occupies an uncertain legal position in Pakistan under the Prevention of Gambling Act, 1977. We do not provide legal advice. Users are responsible for understanding their own legal position.
15. Policy Amendments
10sbet reserves the right to update or amend this Privacy Policy at any time. Material changes — those that affect how your data is collected, used or shared in ways that are meaningfully different from the current policy — will be communicated to registered users via the email address on file, with a minimum notice period of 14 days before the revised policy takes effect, except where immediate change is required by law or regulatory directive.
The "Last updated" date at the top of this page reflects the date of the most recent revision. Continued use of the Platform after the effective date of any amendment constitutes your acceptance of the updated Policy. If you do not accept the revised Policy, you must stop using the Platform and close your account before the effective date.